Clarity
20 ptsDo they clearly define lifetime, and how complex or opaque is the policy?
Lifetime definition10 pts
- 10Explicitly defines "lifetime" with no ambiguity.
- 8"lifetime of the product" with very clear information.
- 6"Lifetime of the product" with some further information
- 2"lifetime of the product" with no further information
- 0"Lifetime" or "life" used with no definition or specificity
Legalese and Complexity10 pts
- 10Plain language throughout; easily understood
- 8Mostly plain language; minor technical terms or complexity/opacity
- 6Mix of plain and complex/opaque language; requires effort to understand
- 4Heavy legalese or complexity; exclusions buried or hard to find; consumer would likely miss key limitations
- 4Missing important information
- 2Impenetrable text; no attempt at consumer-friendly language